Whether cash to build their first home, furniture and décor to fill that home with, charity to support a cause close to their hearts, or cooking classes for date nights to come, couples can register for anything and everything on The Knot,” said Kristen Maxwell Cooper, editor in chief of The Knot.Īs the leading platform for couples’ Wedding Websites and registries, The Knot offers couples the ability to easily aggregate all their registry wishes into one spot for guests to easily find the perfect gift and bring their Registory to life. “Each couple has their own unique Registory-a personal story behind their wedding registry that reflects who they are as a couple and the life they’re beginning together. Couples are also raising funds for their favorite nonprofits: Charity wedding registries more than tripled in popularity year over year, from 3% in 2016 to 10% in 2017. According to the study, the most popular cash registry among couples is The Knot Newlywed Fund, with 40% of couples who register for funds doing so through The Knot’s proprietary cash registry service. Couples are seeking cash from guests to fund experiences and future purchases, such as honeymoon excursions, a new home, car or puppy. Cash registry also continues to rise in popularity, up 50% since 2016.
Retail registries remain the most popular choice for couples in America, with 84% of couples creating registries with their favorite retailers, including classics like Bed Bath & Beyond and Target, as well as specialized online retailers such as Society6 and Brooklinen. The average wedding registry has a total value of $4,853 and features 125 items. Nearly 9 in 10 (88%) newly married and to-be-wed couples in America establish a wedding registry. Couples are curating more thoughtful, highly-personalized wedding registries, which include items from traditional wedding retailers and niche digital retailers, along with cash funds for experiences and their future, and donations for charity organizations they support.
The results show that registries are a reflection of a couple’s personal interests, lifestyles and future dreams. The annual report, the largest and most comprehensive of its kind, surveyed more than 6,600 engaged or recently married couples registered on The Knot to uncover the trends of wedding registries in America. New York, NY/ J– The Knot-the #1 digital wedding brand-today released the results of The Knot 2017 Wedding Registry Study. Using The Knot, Couples Can Register for Anything and Everything-From Cash for IVF Treatments and a New Puppy, to Honeymoon Excursions and Charity Contributions Just as Weddings Are a Reflection of a Couple’s Unique Personalities, Registries Have Become a Reflection of Their Interests, Lifestyles and Future Plans Cash and Charity Wedding Registries Soar In Popularity As Gifts Get More Personal, According To The Knot 2017 Wedding Registry Study
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